Rhetorical Analysis Within A Pragma Dial

Rhetorical Analysis Within Pragma Dialectical Framework The Case Reynolds FRANS VAN EEMEREN And PETER HOUTLOSSER Department Speech Communication Argumentation Theory

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Rhetorical Analysis Within A Pragma Dialectical Framework The Case Of R J Reynolds FRANS H VAN EEMEREN And PETER HOUTLOSSER Department Of Speech Communication Argumentation Theory And Rhetoric University Of Amsterdam Spuistraat 134 1012 VB Amsterdam The Netherlands ABSTRACT The Paper Reacts Against The Strict Separation Between Dialectical And Rhetor Ical Approaches To Argumentation And Argues That Argumentative Discourse Can Be Analyzed And Evaluated More Adequately If The Two Are Systematically Combined Such An Integrated Approach Makes It Possible To Show How The Opportunities Available In Each Of The Dialec Tical Stages Of A Critical Discussion Have Been Used Strategically To Further The Rhetorical Aims Of The Speaker Or Writer The Approach Is Illustrated With The Help Of An Analysis Of An Adver Torial Published By R J Reynolds Tobacco Company KEY WORDS Argumentation Theory Argumentative Strategy Dialectic Pragma

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