Therhetoricaldevicesformarketingandbranding Johannesburgasacity Acriti

Environment And Planning 2015 Volume Pages 000 000 Doi 1177 0308518 15599288 The Rhetorical Devices For Marketing And Branding Johannesburg

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Environment And Planning A 2015 Volume 47 Pages 000 000 Doi 10 1177 0308518 X 15599288 The Rhetorical Devices For Marketing And Branding Johannesburg As A City A Critical Review Mfaniseni Fana Sihlongonyane School Of Architecture And Planning University Of The Witwatersrand Johannesburg South Africa E Mail Mfaniseni Sihlongonyane Wits Ac Za Received 29 June 2014 In Revised Form 30 April 2015 Abstract Since The Founding Of The City Of Johannesburg In 1886 The City Has Taken Up The Quest To Project A Modernist Image Whose Meaning Has An International Reach And A Local Foundation In This Endeavor Its Locational Advantages Product Gold Ethnicity African Race And Class Notwithstanding The Interconnections Of These Factors Has Been Used As Part Of The Branding Narratives Of The City However The Use Of These Factors Has Been Closely Shaped By The Political Ideologies Of The Day While The Brand

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